What We Do
Our team of professionals focuses on clear, consistent and honest communication with the university’s key constituencies. Public Relations provides the full range of public relations services, including strategic planning, crisis and issues management, media relations, social media and Web communication, internal communications.
Public Relations implements a university-wide strategy outlined in 2012 to support the university’s strategic plan and help Georgia State engage more fully with its key constituencies. Its focus is on motivating people to act in support of the university. Public Relations also works closely with deans and other unit heads in developing and implementing communications plans that support and enhance the central strategy while enabling colleges, schools and units to effectively address their individual communications initiatives and priorities. Public Relations brings a public relations perspective to management decision-making and works closely with university leadership in crisis management and communication. Public Relations has primary responsibility for protecting and enhancing the university’s reputation.
Public Relations implements the university’s social media strategy and works closely with members of the university community engaged in social media as part of their communications strategies.
Public Relations manages the university’s Web presence. In concert with professionals in colleges, schools and units it produces content for the university’s home page and Web site. Its Digital Strategy operation connects content with technological creativity and acumen in the development and maintenance of a premier Web presence. Public Relations oversees the development and implementation of new digital communications tools, including application engineering, to better connect with audiences.
Communication to build university-wide understanding of and support for the university’s strategic direction and initiatives is a critical component of Public Relations’ strategic plan. Public Relations plans and produces content aimed at the university community and delivers that content through multiple communications channels.
The Georgia State Magazine is the university’s most vital tool in communicating regularly with alumni and others who are important to the continued success of the institution. The newly redesigned publication, distributed four times a year, provides vital information about the university’s impact, value, initiatives and achievements.
Members of the university’s central staff and professionals in the colleges, schools and units work closely together to tell the university’s story through local, regional and national news media. In an aggressive media relations program, Public Relations promotes the accomplishments of faculty, staff and students through personal and targeted press contacts, press releases, media tours and media training.
The visual arts are a crucial element in the university’s communications strategy. Professional photographers and videographers provide high-quality content for the university’s Web presence, printed materials and other promotional vehicles and work closely with colleagues in colleges, schools and units to provide photographic and video support.
Public Relations and Marketing Communications has primary responsibility for management of the university’s identity. We focus on building understanding of the university by defining it clearly and consistently and focusing on key messages that convey the value, importance and distinctiveness of Georgia State.
Strategic Communications Management works with its university partners to ensure quality, consistency and coherence to communications. By taking a strategic approach to communications, we promote planning and integration, cost-effectiveness and heightened impact. We provide high-quality design and creative expertise and professional project management as well as a commitment to research and evaluation aimed at defining the direction and effectiveness of communications vehicles. Strategic Communications Management offers the full range of creative services in digital and print media. It has primary responsibility for the university’s visual identity and is central to management of the university’s identity.
Strategic Communications Management works in close partnership with Admissions on strategies aimed at attracting students to the university. We plan and coordinate admissions marketing initiatives to ensure they work together in effectively and efficiently reaching prospective students. We bring creative and project management expertise to admissions marketing and manage collaboration with outside agencies involved in student recruitment strategy and project implementation.